May 29, 2017 |

What Does Business Intelligence Mean For Your Senior Care Organization?

For some, Business Intelligence is a fancy term that doesn’t mean much. So let’s keep it simple: Business intelligence is essentially putting all your data in one place, organizing it in a way that makes sense, and turning it into actionable information. If done right, it should simultaneously relieve the burden of carrying around a lot of disorganized data and speed up good decision-making. Keep reading to learn how business intelligence can mean lower costs and smoother operations for your senior care organization.

Lower operational costs

When we base our operational decisions and processes on gut feelings or what “seems to make sense”—we miss out on many opportunities to lower operational costs. With good business intelligence practices, you can use actionable data to identify ways to improve efficiency.

For example, if you use business intelligence to track how caregivers spend their time, you may be surprised to see how much of their time is eaten up by administrative tasks that don’t add value for the seniors in their care. Let’s say you invest in a software platform that takes much of this burden off your caregivers. With business intelligence, you can easily track the ROI of this investment by watching how the change impacts caregiver time spent on administrative tasks. In this way, it’s easy to justify expenses as you get smarter about making investments and proving their impact. Not to mention, data-driven decisions keep you from spending money to solve the wrong problem.

Good business intelligence practices also empower your caregivers by putting information at their fingertips to make better decisions and feel more confident in their choices. The key is having one, centralized view of the same data no matter your role in the company—so everyone is operating from the same set of information that is both accessible and accurate.

Reduce risk of caregiver stress

Caregivers are selfless people who work hard to ensure the best service to seniors in their care. For those of us who manage caregivers, it’s important to keep tabs on risk factors that may be causing them too much stress. They are your most valuable asset, so it’s critical to focus on their job satisfaction and enabling their best performance.

Business intelligence provides predictive analytics to assess which caregivers need your attention—if you can identify which caregivers are susceptible to burn out or leaving, you can proactively intervene to improve circumstances before these risks impact the level of care. Observational evidence is valuable, too—paying attention to caregivers day-to-day and watching for troubling signs—but using data to monitor the situation ensures that nothing falls through the cracks.

SeniorGrowth provides a Caregiver Burden Assessment to track stress over time using standardized measurements. Sometimes our best caregivers hide signs of job stress because they are good at their jobs. But with a standard assessment, you can catch signs of downward trends with even your most capable staff. SeniorGrowth also provides SeniorInsights that show how different seniors are doing within the same care team, which can help you quickly identify any seniors who are not happy with their care. With this information, you can intervene to make changes and address issues before they become a big problem.

Impress referral networks

Your reputation is important within your network of care providers and referral organizations. With business intelligence, you can easily provide a picture of how your organization is tracking Quality of Life indicators and making improvements over time. You can provide data for seniors referred to you from a provider and show how the seniors’ circumstances have improved since entering your care. With qualitative data that proves impact, referrers will feel confident in sending you more clients and speaking highly of you in the community.

Improve client retention

When a family seeks outside care, that’s never a decision they take lightly. Families want to know their seniors are in the best possible hands, that both their health and general wellbeing are of the utmost importance. When you use business intelligence to track Quality of Life indicators and risk factors, you can make informed and thoughtful decisions about each care plan.

When an organization is purposeful and focused about continuous improvement, it shows. Seniors are more likely to stay in your care longer when they know you are invested in following their progress and helping them remain independent. Plus, you can use your business intelligence tools to show families how you track care and how changes have improved Quality of Life and health over time.

Senior Growth is a technology company dedicated specifically to using data to help senior care organizations better achieve their missions. Our platform is designed to make business intelligence approachable and achievable, and we’ve already done the hard work for you by setting up key indicators, standardized assessments, and customized analytics. Try SeniorGrowth for free for 14 days and learn how we can help you make confident, data-driven decisions.

Are you using business intelligence to continually improve your operations? We’d love to hear about it. Tweet us @SeniorGrowth with #DataInSeniorCare.

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